About
Kia Ora, I’m Selina!
A digital designer based between New Zealand and Australia.
Tāmaki Makaurau is home, but you’ll often find me across the ditch in Australia. My work spans sports organisations and professional businesses, helping them shine and showcase their best to the world.
Whether it’s launching a campaign or refining your online presence, I simplify the process and bring your vision to life. From graphic design and video creation to digital marketing and website optimisation, I deliver solutions that get results.
Creative Solutions for Every Business
Design & Marketing That Powers Your Sport
Branding & Identity
Content Creation
Social Media
Website Design
Marketing
Graphic Design
Event Content
Club Identity
Athlete Features
Supporter Engagement
Game Day Design
Sponsorship Success
Projects
Ultimate Bowls Championship
Full Suite
A slider is a term that refers to a slideshow on a website. An example of a slider can be a revolving carousel that displays products or photos.
Nexus Glass
Branding, Graphic Design
Designed a vibrant logo and brand guidelines for Nexus Glass, inspired by stained glass art, to help establish their presence and grow on social media.
Mandy Boyd Artist
Web Design & Creation
Designed and developed a secure, SEO-optimised WordPress website for Mandy Boyd Artist, delivering a fresh, user-friendly platform with enhanced protection and visibility to outshine competitors.
Ultimate Bowls Championship
Full Suite
A slider is a term that refers to a slideshow on a website. An example of a slider can be a revolving carousel that displays products or photos.
Bowls New Zealand
Digital Marketing Strategy, Video Production
Developed a multi-format video and digital marketing strategy for Bowls New Zealand’s Twilight Bowls initiative, showcasing its fun, social vibe while driving engagement and participation across various platforms.
Wenty Leagues
Graphic Design
Designed social media and internal communication assets for Wenty Leagues Bowling Club, enhancing brand consistency and audience engagement.
Ultimate Bowls
Content Creation & Branding
Designed branding and marketing materials for the Ultimate Bowls Championship (UBC) to enhance its prestige, including event signage, promotional assets, and social media content, creating a consistent, engaging experience across platforms.
Bowls North Harbour
Graphic Design
Created a modern and timeless representative team uniform for Bowls North Harbour, drawing inspiration from the Auckland Harbour Bridge to achieve a striking, flattering design with a cohesive colour palette and consistent look across various garments.
Mandy Boyd Artist
UI/UX Website Creation
Designed and developed a secure, SEO-optimised WordPress website for Mandy Boyd Artist, delivering a fresh, user-friendly platform with enhanced protection and visibility to outshine competitors.
Nexus Glass
Branding, Graphic Design
Designed a vibrant logo and brand guidelines for Nexus Glass, inspired by stained glass art, to help establish their presence and grow on social media.
Auckland University of Technology
Video Production and Editing
Produced a 20-video educational series for Auckland University of Technology, transforming complex chemistry concepts into engaging, accessible content through expert filming, editing, and visual enhancements.
Bowls Queensland
Graphic Design
Created social media graphics for Bowls Queensland, using brand colours, strong imagery, and clear fonts to showcase athletes and events effectively across their platforms.
Partnerships
I’ve had the privilege of collaborating with businesses across a variety of industries, including education, sports, hospitality, art and professional services. Whether it’s crafting engaging content, designing standout visuals, or driving targeted marketing strategies, I bring a versatile approach tailored to the unique needs of each sector.
Working with Selina was an absolute pleasure. She planned, shot, and edited 20 videos for my YouTube channel, Chemistry Matters, handling the entire process with organisation and efficiency. Her editing was seamless, and any minor adjustments were quickly resolved. Thanks to Selina, I now have 20 high-quality videos to help Chemistry students worldwide. I wholeheartedly recommend her for any digital project.
Selina was my life saver! When my website was having problems, I tried a number of expensive ways to get it sorted, and no one could fix the issue. Once I got Selina on the job, she worked out the best plan to get everything up and running perfectly and did this really quickly for me so that my clients could find me online. She made everything really clear and easy to understand and followed through on the timeline she gave me.
Selina creativity and design expertise have been a game-changer for Wenty Leagues Bowling Club. Her modern and visually stunning designs—from our polo shirts to tournament flyers—have elevated our club’s image. Selina’s exceptional social media work has driven first-class engagement with our members and visitors, significantly boosting our online visibility. We couldn’t recommend SMG Digital Designs more highly!
Selina consistently exceeds our expectations, delivering exactly what we need while offering next-level creativity. She embraces feedback effortlessly, using it to enhance her work rather than hamper it. Her designs are clean, sharp, and attention-grabbing, perfectly capturing our brand's identity. We receive nothing but praise for how our brand is represented across social media and digital marketing spaces, thanks to her outstanding work.
Selina’s creativity and technical skills really brought our ideas to life, turning them into sleek, user-friendly designs. A strong collaborative approach combined with great insights made the whole process flow smoothly. With her deep knowledge of design tools and trends, plus her attention to detail, the quality of our work was always of a high standard.
I love my new website! Selina did such an amazing job creating my website. She took the time to understand my business and the aesthetic I was looking for and delivered a site that I am so in love with! She made everything so straight forward and easy to understand and worked together with me to make sure everything was perfect. I am so happy with all the little touches that make my site look so professional. Thanks so much Selina!
SMG Digital Designs has been instrumental in redefining the Metro North-West Region’s branding. Her edgy and attention-grabbing graphic designs, combined with flawless branded templates and pitch deck templates, have made a lasting impact. Always delivering to deadlines, Selina’s ability to create visually striking materials is unparalleled and she knows our lawn bowls sporting world perfectly. She’s an absolute asset to any organization seeking brilliant results!
