Produced a 20-video educational series for Auckland University of Technology, transforming complex chemistry concepts into engaging, accessible content through expert filming, editing, and visual enhancements.
Auckland University of Technology (AUT) is a modern and innovative university in New Zealand, renowned for its strong industry connections, research excellence, and practical learning approaches. With a mission to equip students with real-world skills, AUT offers a diverse range of programmes tailored to meet the evolving demands of the global workforce.
The objective was to produce a high-quality educational video series that simplifies complex chemistry concepts, making them accessible and engaging for a wide audience while maintaining academic integrity.
I have recently had the great pleasure of working with Selina Goddard, from SMG Digital Designs, who planned, shot, and edited 20 videos for my YouTube channel “Chemistry Matters”. These 15-20 minute videos were hugely labour-intensive, with a large amount of planning required by both myself and Selina, and I was somewhat dreading the shoot, given the many things that could have gone wrong. However, it turned out to be a breeze – Selina had everything brilliantly organised, and it all went without a hitch. Of course, shooting the videos was only half the story though, and editing over 7 hours of videos would have been an enormous job – I imagine Selina would have been sick of my voice at the end of all of this. But again, the editing went very smoothly – Selina provided me drafts of the videos to go through, and any (minor) issues I outlined were quickly and, most importantly, correctly dealt with. As a result, I now have a further 20 videos on my channel which will help struggling Chemistry students all around the world. Selina was a joy to work with, and I would absolutely, whole-heartedly, recommend her to anyone having requirements in the digital space.
Dr Allan Blackman
Professor
Check out one of the 20 videos created in the series. Here, Prof Al from AUT’s Chemistry Department takes us through the rate law and how to determine both it, and the value of the rate constant, from experimental results.
