Content Creation & Branding

Ultimate Bowls

Designed branding and marketing materials for the Ultimate Bowls Championship (UBC) to enhance its prestige, including event signage, promotional assets, and social media content, creating a consistent, engaging experience across platforms.

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Client Overview

The Ultimate Bowls Championship (UBC) is the premier lawn bowls competition in Australia and New Zealand, attracting world-class competitors and franchises from across the globe. With its fast-paced, high-stakes format, UBC is redefining the sport and captivating new audiences.

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Project Scope

The goal was to elevate UBC’s brand presence through design solutions that embody the excitement and prestige of the competition while maintaining consistency across all visual elements.

Design Work

  • Event Branding: Development of branding for UBC’s yearly tournaments, ensuring a energetic and professional visual identity that resonates with competitors, audiences, and stakeholders.
  • Marketing Materials: Creation of promotional assets, including brochures, flyers, and advertisements, to build excitement and increase event participation.
  • Social Media Content: Designed eye-catching visuals and templates for social platforms to engage fans, promote events, and showcase the competition’s unique appeal.
  • Event Signage: Application of the UBC brand across large-scale signage, banners, and displays to create a seamless and immersive event experience.
  • Promotional Assets: Development of event-specific content, including digital and print media, to maintain interest throughout the season.

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Client testimonial

Selina  consistently exceeds our expectations, delivering exactly what we need while  offering next-level creativity. She embraces feedback effortlessly, using it  to enhance her work rather than hamper it. Her designs are clean, sharp, and  attention-grabbing, perfectly capturing our brand's identity. We receive  nothing but praise for how our brand is represented across social media and  digital marketing spaces, thanks to her outstanding work.

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Dr Rebecca Jelley

Owner / Director

Roll the tape!

Check out this highlight video created by SMGDD, capturing what the UBC is all about.

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