Digital Marketing Strategy, Video Production

Bowls New Zealand

Developed a multi-format video and digital marketing strategy for Bowls New Zealand’s Twilight Bowls initiative, showcasing its fun, social vibe while driving engagement and participation across various platforms.

Client Overview

Bowls New Zealand is the national governing body for lawn bowls in New Zealand, committed to promoting and supporting the sport at every level, from grassroots initiatives to elite competitions. Through their work, they foster an inclusive and vibrant bowls community, encouraging participation and enjoyment across the country.

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Project Scope

Bowls New Zealand sought to promote their Twilight Bowls initiative, a fun and social version of the sport aimed at attracting new players to local clubs. The project involved creating a versatile video to highlight the initiative’s appeal, supported by a comprehensive digital marketing strategy to drive participation and engagement.

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Design Work

Twilight Bowls Video Production:

Captured, edited, and produced an energetic video showcasing the fun and social aspects of Twilight Bowls, encouraging participation at local clubs.
Edited the video in multiple formats tailored for various platforms, including social media, websites, and email campaigns, ensuring maximum reach and impact.
Featured vibrant, authentic footage of participants enjoying casual evening games to reflect the initiative’s relaxed and inclusive vibe.

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Digital Marketing Strategy Development:

Collaborated with the Bowls New Zealand team to align the strategy with organisational goals and the vision for Twilight Bowls.
Delivered a detailed strategy, including:
- Digital Marketing Objectives: Clear measures to track the success of the campaign.
- Customer Journey Mapping: Outlined the audience’s journey from awareness to engagement, with actionable internal deliverables.
- Channel Strategy: Identified effective outreach platforms to interact with and convert new players.
- Consumer Engagement Plan: Recommendations for driving interaction and long-term engagement.
- 12-Month Plan: A comprehensive budget and timeline to guide implementation.

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The result was a versatile video campaign and a robust digital marketing framework, equipping Bowls New Zealand with the tools to grow Twilight Bowls and attract new audiences nationwide.

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Client testimonial

Selina’s creativity and technical skills really brought our ideas to life, turning them into sleek, user-friendly designs. A strong collaborative approach combined with great insights made the whole process flow smoothly. With her deep knowledge of design tools and trends, plus her attention to detail, the quality of our work was always of a high standard.

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